Virtual Publicist

Virtual Publicist helps independent artists find music-industry contacts and manage release outreach. Connect a Spotify, SoundCloud or YouTube profile to discover relevant journalists, radio hosts, playlist curators and other professionals, then prepare pitches and keep track of the relationships in one browser-based workspace.

From artist profile to outreach

Start with a link to your music. Virtual Publicist uses information about your sound, genres, market and goals to recommend people and collections worth exploring. You can review the context behind a match before deciding whom to approach.

The directory covers more than playlist pitching. It includes press, radio, labels, creators and sync contacts, making it useful for artists or small teams planning several parts of a release campaign.

• Explore collections organised around genres, markets and opportunities.
• Find contact profiles with professional roles and coverage interests.
• Prepare pitches with assistance tailored to the recipient.
• Save contacts and keep pitches, replies and follow-ups together.
• Use Sync Match to explore music supervisors and sync contacts associated with commercial campaigns. The platform describes this as audio-based matching.

Access and plans

Virtual Publicist runs on the web. Its free preview lets you explore matches and collections, with five messages total across pitches and replies. The preview does not expire, but that message allowance does not renew.

Paid monthly plans support ongoing campaigns. Grow includes 150 messages per month, saved contacts, filters and replies. Pro increases the allowance to 250 messages and adds outreach to multiple people from a collection, premium contacts and email-open signals. Check the current plan comparison for exact limits.

Before committing to a campaign

Treat matches as research leads. Check each contact's current role, recent work and submission preferences before pitching. A suggested match does not establish that someone wants your track or has an open opportunity.

Replies, editorial coverage, playlist placements and sync deals remain the recipient's decision. Virtual Publicist supplies discovery and outreach tools, so you still need suitable music, a relevant pitch and time for follow-up. Contact accuracy and campaign results have not been independently tested for this listing.

Alternatives to Virtual Publicist

SubmitHub provides a curator-submission workflow for reaching playlisters, bloggers and influencers. Consider it when you want to choose recipients for a particular track rather than manage a broader contact database.

Groover is an external alternative for sending tracks to curators and music professionals through a submission marketplace. Its credit-return policy for unanswered submissions differs from direct outreach, where a reply is not assured.